Toda sua Shein (Ai animatic)

1- Challenge:

Develop Shein’s first cross-platform campaign in Brazil.

2 - Strategy

Based on brand’s consumers behavior, and supported by artificial intelligence, we came up with the tagline “There is a Shein for everyone” .

3 - Creation & Production

We created the concept “All your Shein”, and all the campaign pieces. Backed by Ai, we produced the KVs, OOH, photos, music, spot, and their cross-platform versions/formats.

Watch the final Spot here: https://www.youtube.com/watch?v=ofxUrU1nR_c&list=UUW8I_PGFPYy4lEhY_hcOvIw&index=3

See the Ai & final KV here: https://drive.google.com/file/d/12M-KOgiZqc2yzMdTCpYi3MeZJR43Bl9-/view?usp=sharing