Love to Share

Imagem Love to Share

1- Challenge:

Reposition Dock’s brand internationally for the B2B audience with “less” advertising language.

2 - Communication Strategy

Base Dock’s communication on forms of entertainment.

3 - Creation & Production

We invited Gui Borrato to compose a song where Dock’s concept and the artist came together. We co-create and co-produce with the artist. The song was launched in the main streaming platforms, reaching million users. “Love to Share” was distributed by the Boratto’s label, and entered on his international tour. CHECK IT OUT!