Long Hope

1- Challenge:

Bringing technology and innovation to Luciano Mathias’ (artist) new album launch.

2 - Communication Strategy

We did all the pre launch buzz on decentralized Web 3.0 platforms. Then we also targeted the centralized ones.

3 - Creation & Production

We created the pre and launch campaign on the main decentralized social networks, such as Audius https://audius.co/lucianomathias/album/long-hope-130080. We produced a NFT collection that generated different experiences for the holder and fans. CHECK IT OUT on Open Sea! https://opensea.io/collection/longhope