COMMUNICATION CAMPAIGNS CREATION

Creating communication campaigns at TRIO is a process that combines creativity, innovation and technology to bring our clients’ ideas to life. We are a communication hub that uses Artificial Intelligence (AI) and new technologies to develop campaigns that capture the essence of brands and engage the public in a unique way.

An example of our innovative approach is the campaign developed for Shein in Brazil. With the “All your Shein” concept, we created advertising pieces through AI that included KVs, OOH, photos and animatics for approval of the final commercial.  The use of Artificial Intelligence was essential for us to be able to meet the client’s deadlines and expectations, we quickly generated visual and auditory content that resonated with the target audience, increasing the efficiency and assertiveness of the creative process.

Furthermore, at TRIO, we believe in the importance of exploring different techniques, concepts and platforms.  For example, in a project to launch a Philips electric toothbrush in partnership with Colgate, we produced 3D and live action versions for all electric toothbrushes, as well as their corresponding vignettes. This allowed us to deliver visually stunning and technically advanced content.

We also offer the flexibility to act at any stage of the creative process. Whether in the initial conception of the idea or in the final production of the content. Our project budget model, without the need for a monthly or annual fee, offers greater flexibility and efficiency for our partners.