MARKETING STRATEGY AND COMMUNICATION CAMPAIGNS DEVELOPMENT

Developing an effective marketing strategy is crucial for any business that wants to stand out today. At TRIO, we combine our 14 years of experience in international production with the use of emerging technologies, such as Artificial Intelligence (AI) and data, to create marketing strategies that achieve your objectives and generate results for clients.

An example of our work is the mass media campaign developed for Shein in Brazil. Based on the behavior of the brand’s consumers and supported by AI, we created the tag line “There is a Shein for everyone” and the concept “All your Shein”. This strategy was essential to connect the brand to its audience in a personalized and impactful way.

We also operate globally, which allows us to adapt campaigns to different cultures and markets. For example, in the project to reposition the Dock brand for the international B2B audience, we created an approach that was less advertising and more focused on entertainment. Collaborating with an artist to compose a song that combined Dock’s concepts resulted in authentic, light and engaging communication.