TRADITIONAL & ARTIFICIAL INTELLIGENCE PRODUCTION

Created more than 14 years ago, TRIO has been working since then in the production of films, photos, images and audio for communication campaigns for the largest advertising agencies in Brazil and Latin America. Today, in addition to the traditional way of producing, we have a process that combines production expertise with the power of emerging technologies, such as Artificial Intelligence (AI). Our goal is to create visually impactful and technically advanced content that increases the presence of brands in the market, generating Brand Awareness and efficient results. 

Production at TRIO is modular and customized according to the needs of each project. For the Shein campaign in Brazil, for example, we produced KVs, OOH, photos, music and films in a short space of time, using AI to generate content that resonated with the target audience. This approach allowed us to increase the efficiency of the process and guarantee assertive results. Even though the entire process was guided by AI and new technologies, the final commercial that was broadcast on Open TV was filmed in the traditional way. 

Furthermore, TRIO’s global operations allow us to produce content that is culturally relevant and adapted for different markets. In several projects for Colgate LATAM, for example, we produced 3D and live action versions of electric toothbrushes, we filmed with Mexican casting in Brazil and Mexico, delivering technically advanced content to all of Latin America. 

Our flexible approach allows us to be integrated at any stage of the production process, offering tailored solutions for each client.